OVERVIEW

Gen AI Audio

AI-generated music streamlines video creation by solving time, budget, and quality challenges. Research reveals creators prioritize efficiency, seamless workflows, and top-tier sound. Guided by a primary user persona, AI tools enhance music selection, flexibility, and integration. Next steps: prototyping and iterative feedback to optimize workflows.

TIMELINE

Sep 2024 - Oct 2024

TEAM

Graphic Designer

3 UX Designer(me)

TOOLS

Figma

Figam

Otter AI

MY ROLE

  • Visualized the user journey of content creation and the need for music.

  • Led interviews, crafted questions, and extracted key insights.

  • Evaluated and analyzed AI tool usability in real-time.

OVERVIEW

Figma Report

BACKGROUND

The Need for Smarter Music Solutions for Video Creators

The Need

Video creators demand high-quality, flexible audio. Time and budget are major hurdles.


The Problem

Finding music is slow, costly, and disrupts creativity.


The Solution

AI delivers fast, adaptive music, streamlining workflows and boosting efficiency.

DESK RESEARCH

How AI is Changing Music Cretation?

AI now composes, remixes, and adapts music, solving accessibility, customization, and efficiency challenges.

USER INTERVIEW

Inside the Minds of Video Creators

Interview Guide

User Interview

Interview overview

  • Duration : 1h per session

  • Platform : Zoom

  • Recording & Notes : Otter.ai(trnascription) + written notes

Result & Analysis

Time Constrains


  • Variety Matters

  • Trendy Music Demad

🔄 Workflow & Process


  • Script-Based Music Selection

  • AI-Powered Music Suggestion

🎛 Music Control & Editing


  • Shorter Music Clips

  • Advanced Editing Support

USER PERSONA

Who Needs AI-Generated Music most?

USER JOURNEY

How Video Creators Navigate the Music Selection Process?

SOLUTION

Identified opportunities.

RESULT

Identified opportunities.

Key Insights


  • Speed – Faster music discovery.

  • Customization – Flexible editing.

  • Integration – Seamless workflows.

  • AI as a Tool – Creators stay in control.

  • Future – AI-driven music selection evolves.

Reflections


AI enhances, not replaces, human creativity. Music isn’t just efficiency—it shapes emotion and storytelling. For true value, AI must go beyond automation to support creative expression.

What's Next?

Have ideas, feedback, or just want to chat?

Let's Connect!

I'd love to hear from you! Let's grab a virtual coffee - just drop me an email. ☕

2025 Josh Jang